When Carter, owner and operator of Sure Restore, contacted me, he was on a mission. A mission to refresh and rebrand his disaster-remediation business. After a discussion on the history of the business and the vision Carter had, it was clear that Sure Restore was a brand that was trusted by the community of Winona, Mississippi and the surrounding towns. It was also clear that this independent business was founded on trust, clear communication, and efficiency. I got to work on a variety of marks, ranging from abstract to bold and spicy. What we landed on was a shield of security, excellence, and pride. the flame/water droplet tells viewers that expertise in remediation is the core of the business. And the SR monogram is fluid enough to work on caps, trucks, shirts, and everything in between. With the bold colors of kelly green, black, and silver leading the way, this brand is bound for greatness.