Created to support and encourage community members who are entering their “third chapter” of life, The PowerYears Network celebrates individuals who are exploring a new life after retirement. Excited to give energy to a brand focused on retirees, I landed on a logo that exudes playfulness, vitality, and presence. After all, men and women are living longer and stronger than ever! I also played with a subtle monogram, with our mascot forming a P and Y in his leaping motion. With this dynamic logo, The PowerYears Network now has branding to match its spunky clientele.