When LB Foster's Birmingham, Alabama office reached out to me, they had a clear mission in mind. Years ago, they had a rabbit mascot that accompanied their marketing materials, but as time progressed, the mascot was forgotten. However, they wanted to bring him back in full force. I got to work, redesigning the character in all his vintage glory. As he hops over the LB Foster wordmark, he indicates speed, positivity, and a welcome presence in the rail, construction, and energy markets.