When Lee Guest called me about his blossoming travel-planning business, my immediate first question was, "Everlong? Like the Foo Fighters song?" You see, Lee is a die-hard Foo Fanatic. "Say no more," I said. We talked about different directions the logo could go. But we both knew it needed to be simple, attractive, and convey the idea of travel. I put pencil to paper and sketched out a few ideas, but the one that made the biggest impact on me was the magical, hidden "E" created by the airplane's wings and tail. I then added the airport ticker design to the word "TRAVEL" and the mark immediately took off! What we ended up with is an approachable, modern design that tells travelers they are in good hands.