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Donelson Farms

Donelson Farms

When Kevin and Grayson Vaughan of Township Development Services commissioned me for this logo, the project was in its infant stage. However, the Vaughans knew the branding needed to reflect two things: elegance and Tennessee. What we ended up with is a logo that represents a development of multiple parcels and multiple uses. Along with building and architectural standards, this mark will visually represent the cohesiveness throughout the project. The rolling hills represent the beautiful farmland that holds endless possibilities, the heroic Tennessee tristar serves as the bold centerpiece, and the serif font adds a touch of elegance to this timeless logo.

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"Most developments do not receive a custom logo, but with one of this quality, we knew we had to have a special logo. It needed to be thoughtful and create meaning, but also be functional like all of the aspects of the Donelson Farms development. When you decide to work with Cameron, you immediately begin to appreciate his creativity, timeliness, and understanding of the project. Due to his effectiveness at communication, it allowed me to be as “hands on” or “hands off” as my schedule required. With minimal input from our design team, he was able to craft a logo that represents the aspects of West TN so many people have come to value. I will be working with Cameron again in the future because of his expertise and the customer experience he creates."

Township Development Services

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