When working with the good people of BC Bottoms Farm (I'm talking salt-of-the-earth people, y'all), we set out to create something strong but not over the top. We needed to find a mark that would portray the business's two sides: farm and butchery. I'm always a sucker for badges to tell a story while utilizing a tagline, so that was the starting line. We said "no" to cleavers and butcher knives since those are overdone. What we landed on is a proud logo that tells customers this is a down-to-earth business that puts a focus on free-range goodness. All-natural, local, and trustworthy. That's the logo's story, but, more importantly, that's BC Bottoms' story.