MEM4, one of Amazon's fulfillment centers in the Memphis area, reached out to create unique branding for its team. Each center has a mascot, of sorts, to unify the team (think Hogwarts houses minus the shenanigans.) When I began discussions with this organization, it was clear that they wanted something that is Memphis to its core and incorporated Beale Street neon and vinyl. What we landed on is an homage to the Home of the Blues.